Innies looking for new or pre-loved possessions, outies with quality belongings taking up space. Bellybutton is a connection point for whānau far and wide to pass on or find new treasures or taputapu pēpī (baby gear) that still has life to give.

Featured Listings

BROWSE ALL FEATURED LISTINGS

A selection of listings for you - hand-picked by us!

Recent Listings

BROWSE ALL RECENT LISTINGS

Parenting Apps

BROWSE ALL APPS

A selection of apps available on the Google Play Store and iOS, hand-picked and recommended by us, to help make
your parenting journey a little easier.

Raising Children

Made in NZ newborn to primary parenting tips, video library & more

iOS & ANDROID

Well Child

Education & information for NZ parents; can be used with any health book

iOS & ANDROID

Whare Kahika - Home Safety

Helping NZ parents identify potential safety risks at home

iOS & ANDROID

Positively Pregnant

Improve parenting confidence & build social support

iOS & ANDROID

Pregnancy + Tracker

Track development, get expert advice and mother care tips

iOS & ANDROID

About us

Nourished by Whānau Āwhina Plunket, bellybutton was established with two key things in mind: to connect whānau through a likeminded community of quality suppliers, de-clutterers and recyclers, and to provide a platform to encourage conscious consumerism: buy or sell, share or receive.

Baby gear is expensive, and so often it’s not used very much (because those little darlings seem to keep growing!). Recognising an opportunity in Aotearoa to see quality products and services in one place or baby gear go around again, our hope is that bellybutton connects the parent community so that baby’s quality items are used more than once.